Search Engine Optimization Steps:
- Situation Analysis: Complete an audit to determine how your site is currently performing with SEO, find what is preventing your site to have good positioning on the major engines..
- Competitor Analysis and Benchmarking: Research successfully ranked competitor sites to help you understand their SEO tactics.
- Search Phrase Research and Selection: Identify the most relevant, popular and niche search phrases used by your target market. Here we try to find keywords that not only give us traffic, but also have high sales conversion ratio. We evaluate the popularity of the different keywords and also the competition for each to try to find market niches or market gaps we can take advantage of.
- Site and Architecture Optimization: Develop the sites code structure and architecture to ensure that it is search engine friendly. Remove any punitive issues from the site.
- Incoming Link Building & Development: Modern search engines (particularly Google and Yahoo!) not only analyze the content of your pages, but also look closely at who links to your pages and how. The point being that they treat each link to your site as a recommendation. When they have to decide how high to rank your page, they use this linking information as an important part of their algorithms. Analyze your site linking popularity compared to your competition. We will help you set both internal and external link strategies to improve your web site ranking.
- Manual Search Engine Submission: Ensure that you site is submitted manually to all major search engines. Create and submit sitemaps or feeds to Google and Yahoo to help improve your visibility in their search results.
- Local Search Optimization if applicable.
- Ongoing Reporting and Analysis: Monitor and measure results of the SEO campaign using a web analytics package.
- Maintenance & Continuous Improvement: Implement continues improvement tactics.
Please notice that SEO (Search Engine Optimization) is not a one-time activity and requires ongoing improvements. Search engine algorithms are constantly changing, their relevance criteria changes – a web site that is number 1 today may be number 13 tomorrow.
Following are some services I can offer you as ongoing improvement and maintenance program.
Continuous SEO improvement program involves:
- Link building – make link building one of your ongoing activities. Increase the number of incoming links – to increase your sites Link Popularity and subsequent search engine rankings, as well as non-search engine traffic from related web sites.
- Ongoing Reporting and Analysis– continue to report all measurables at least monthly. Monitor and measure results of the SEO campaign using analytical package.
- Content Optimization & Copy writing – reviewing and improving content for the site that will result in higher search engine rankings and more effective content for visitors.
- Manual Search Engine Submission – ensure that the site is submitted manually to all major search engines only where necessary, as well as paid inclusions services.
- Optimization Reviews – review optimization tactics and new methods.
- Monitor Ranking Algorithms – monitor changes and implement corrective actions.
- Search Phrase Analysis – continue to monitor new phrases and re-visit original keyword research.
- Maintenance and Continuous Improvements – Implement and/or advise on continuous improvement tactics.
