Social Media Marketing
For a small business looking to add customers and grow profits, social media can be a powerful tool. It can also be a confusing and time-consuming one.
What is your Social Media Objective?
What is your Social Media Marketing Plan?
How to do coordinate and integrate your Social Media activities into your web site or blog?
We can help you set your priorities and implement your plan.
Facebook is the most popular social network, and with over 750 million users, it can serve as an important marketing tool for your business. Let’s face it: your prospects are on Facebook whether you like it or not.
A successfully maintained Facebook presence can help your business:
- Get found by potential customers.
- Connect and engage with current customers and potential customers.
- Create a community around your business. Get to know your customers.
- Promote your content, including blog articles, webinars, videos, coupons, products, sweepstakes and contests. Embed videos, display feeds from twitter, RSS, Foursquare, Flickr and more.
- Interact with customers and prospects. Create subscription forms, reservation forms, polls and surveys.
- Generate leads for your business. Advertise to your specific demographics.
We can help you create a Social Marketing plan and implement it, by creating Facebook pages and tabs, set up forms, integrate to other media or content. We can set up your contests, sweepstakes and promotions. Contact us for information and suggestions.
Business of all sizes use Twitter for a variety of reasons, from marketing to customer service.
Professionals and consultants have the most impact at Twitter; most businesses are still trying to figure out how to use Twitter as a communications tool. If you’re not a one-person shop, here are a few ideas to help get your creative juices flowing:
- A restaurant tweets their daily specials
- A ticket agency tweets about-to-expire tickets
- A realtor tweets new homes on the market
- A chamber of commerce tweets local events and promotions.
YouTube
YouTube videos are a cheap, fun, and effective way to promote your business, they offer you a lot of bang for your buck.
- Create and Customize Your YouTube Channel
- Upload recordings of presentations you’ve given, to demonstrate authority and public speaking skills.
- Create short videos of valuable tips of interest to your clients and prospects to show off your expertise.
- Post customer video testimonials to add to your credibility.
- Show the results of someone using your services.
- Engage With the Youtube Community
- Tag Your Videos
- Promote Your YouTube Videos Elsewhere. Post links to your videos on various social networks.
LinkedIn can be a valuable business tool. You can use it for:
- Business Development, Lead Generation, Market Research
- It can be useful for Search Engine Optimization
- Growing your Network
- Organizing and Extending Groups
Flickr
You can use Flickr for
- Telling Your Story. Tell your business story through pictures.
- Inbound Link Building. When you write a description for each photograph, you can add links to your website, blog, or other social media sites so people can find you.
- Providing Stock Photography
- Finding Stock Photography
- Using Flickr stream to feed into your blog or website. Make customer image gallery’s – show your customer images as a Flickr stream
